Email Template: Solicitation

• Copy one of the template below and paste it into a new email message.
• Customize the [placeholder text].
• Add additional context to help the recipient understand why they should give.
• Remove content that isn't relevant for your solicitation.
• Send the email to your donor and ask them to give!

[First Name],

As we reach the end of the fiscal year ([date]) I wanted to remind you how much your continued generosity means to [org]. [Fact about annual fund] Your long term support, and your generous gift of [last year’s gift] last year, has a direct impact on [org] ability to remain competitive with its peer institutions.  I hope you will again consider a gift to help our class attain its goal of [participation goal] participation.

[First Name],

What an amazing year this has been for [Org]!  [Fact about org] The Annual Fund - which you have consistently supported  - [fact about annual fund]!  This is the lasting legacy of our gifts - making it possible for a community of [type of community to do something aka “ engaged kids to get an amazing education”].  I hope you will again dig deep to make a donation and help our class reach its goal of [participation goal] participation.

[First Name],

As you know, [org] is an amazing community. [Description of org] We take this sense of community with us after [culminating event]  - I truly believe there are few [org type] whose alumni are as connected and committed as ours.  That sense of community thrives now as much as when we were in [org type]- and [fact about annual fund].  Your [last year’s donation] donation last year allows [org name] to provide [what it offers].  I hope you will consider making a similar gift - we're hoping for a [participation goal] participation rate this year.  Many thanks again for all you have provided for the [type of experience] experience.

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